EIRO
[ OBJECTIVE ]
Create a name, messaging, and identity for a new brand of pure natural incense with the goal of transforming how individuals perceive incense. The aim is to position the brand as a trusted, premium choice that elevates daily rituals and enhances well-being. Through thoughtful design and a strong narrative, we will reshape the way people connect with incense, emphasizing its natural purity and ability to bring moments of calm and reflection into modern life.
[ CAPABILITIES ]
art direction
brand identity
digital collateral
packaging design
printed collateral
Together, we crafted a name that captures the essence of the brand, embracing serenity and simplicity. We want to remind you to slow down and enjoy the small moments while taking our natural incense seriously. Eiro will soothe your senses and elevate your space with a calming touch and a peaceful aroma. The logo's design incorporates elements inspired by the gentle curl of incense smoke, symbolizing relaxation and mindfulness. The overall aesthetic is meant to evoke feelings of tranquility and a deep connection to nature.
The main colors are deep and grounded, evoking a sense of calm, while each scent is paired with a bold, complementary accent color that adds a bright, uplifting touch, symbolizing how the fragrance will enhance and brighten your day.
Simple, powerful packaging is the cornerstone of the brand’s clean aesthetic for pure natural incense sticks. This design ensures a quick, visual appeal that customers can easily understand and connect with. It radiates professionalism and reliability, reassuring incense users that they are getting a high-quality, natural product. The minimal yet impactful packaging speaks to the purity and authenticity of the goods, aligning with the brand’s commitment to quality.
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