GOOD FOLK
client
Victoria
type of client
restaurant
category
brand identity, printed collateral
brief
Develop a name, messaging, and visual identity for a café that blends specialty coffee with wholesome brunch offerings. The aim is to position the brand as a welcoming, community-driven space with a playful yet sophisticated personality. Through warm, approachable design and storytelling, we will emphasize its connection to simple pleasures, shared moments, and the joy of a perfectly brewed cup paired with comforting food.
what I did
For Good Folk, an all-day brunch bistro, I crafted a brand identity that captures the joy of gathering and savoring honest, delicious food. The design blends classic sophistication with playful warmth, creating an inviting atmosphere. A refined yet modern main logo pairs with a stamp-style secondary mark for versatility. The GF monogram subtly integrates into details like handrails, reinforcing the brand. At the heart of the identity is a whimsical rabbit illustration, symbolizing comfort, curiosity, and discovery—bringing charm and personality to every touchpoint.
