CHVILE

The goal of this project was to blend tradition with modernity, creating a brand identity that appeals to all generations. The logotype draws inspiration from Czech signage, reimagined with a contemporary twist, while the symbol captures the cafe’s playful and welcoming personality. Together, they form a cohesive identity that bridges the gap between past and present, inviting customers of all ages to experience the cafe’s eclectic charm. The design incorporates clean typography, minimalist hand-drawn elements, and vibrant color palettes, maintaining the cafe's cozy and inviting atmosphere while giving it a fresh, modern feel. The merchandise line, especially stickers, received great feedback from both regulars and new visitors, helping to strengthen the cafe's presence in the community and create a sense of belonging. In collaboration with Cafe Chvíle, I also focused on enhancing their digital presence by creating custom Canva templates that allowed them to easily manage and personalize their social media content, reflecting the cafe’s polished yet approachable style.