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Business card design for VASSE brand

VASSE

[ OBJECTIVE ]

Develop a brand identity for a floral studio that uses sustainable resources and focuses on creating a tranquil experience for their clients.

[ CAPABILITIES ]

animation

art direction

brand identity

digital collateral

packaging design

printed collateral

Illustrative photo for VASSE brand identity
Logo design for VASSE floral studio
Tote bag design for VASSE brand identity

VASSE operates from a private studio nestled in the heart of Napa, CA. They love to sprinkle their floral magic locally, nation-wide, and all over the world. They source high-quality, locally grown blooms, designing sustainably and intentionally. Their floral sculptures will create a memorable visual impact for every event, enhancing the client experience and intriguing their guests.

Business card design for VASSE brand identity
Illustrative photo for VASSE brand identity

Transparency, quality and creativity are some of VASSE's most important values. To keep this in mind, I created a strategy that celebrates the interplay between old and new, playful and classic, utilitarian and dreamy—and its ability to inspire. The primary logotype is classic and reminiscent of vintage stamp. 

Web design for VASSE brand identity
Illustrative photo for VASSE brand identity
Cards for VASSE brand identity
Packaging design showcasing VASSE's brand
Illustrative photo for VASSE brand identity

Being given flowers by VASSE ought to be motivating and a crucial aspect of the brand experience. The printed collateral, which uses high-quality paper stocks and embosses small messages, is essential for achieving an elevated look and serving as a reminder of the brand's main value: "to stop for a moment, feel, and touch the beauty of life."

t-shirt design for VASSE brand identity
Poster design for VASSE brand
Violet flowers

A collection of graphic elements and an earthy color palette add vibrant energy to the brand’s beautiful, expressive world. For the VASSE brand, I developed an entire universe using a variety of textures, materials, photographs, animation, and unique verbal and visual languages that are all meant to subtly layer and expand over time.

Illustrative photo for VASSE brand identity
Business card design for VASSE brand
Close-up of VASSE's sustainable floral designs
Brand identity elements for VASSE
Poster design for VASSE brand
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