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Develop a brand identity for a floral studio that uses sustainable resources and focuses on creating a tranquil experience for their clients.



art direction

brand identity

digital collateral

packaging design

printed collateral

VASSE operates from a private studio nestled in the heart of Napa, CA. They love to sprinkle their floral magic locally, nation-wide, and all over the world. They source high-quality, locally grown blooms, designing sustainably and intentionally. Their floral sculptures will create a memorable visual impact for every event, enhancing the client experience and intriguing their guests.

Transparency, quality and creativity are some of VASSE's most important values. To keep this in mind, I created a strategy that celebrates the interplay between old and new, playful and classic, utilitarian and dreamy—and its ability to inspire. The primary logotype is classic and reminiscent of vintage stamp. 

Being given flowers by VASSE ought to be motivating and a crucial aspect of the brand experience. The printed collateral, which uses high-quality paper stocks and embosses small messages, is essential for achieving an elevated look and serving as a reminder of the brand's main value: "to stop for a moment, feel, and touch the beauty of life."

A collection of graphic elements and an earthy color palette add vibrant energy to the brand’s beautiful, expressive world. For the VASSE brand, I developed an entire universe using a variety of textures, materials, photographs, animation, and unique verbal and visual languages that are all meant to subtly layer and expand over time.

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